Pure and simple

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So, I was in a delicatessan last week that was proudly announcing its range of Himalayan sea salt, making a big deal about how pure it was. They then went on to comment that the bright pink colour of the salt was due to its high iron content. I didn’t know whether to laugh or cry.

Not very important in the grand scheme of things, I know, but I’d like to think that our food producers and retailers would be a bit more careful about how they use words like ‘pure’. Thanks for letting me get that off my chest…


Andrew Mitchinson (Associate Editor, Nature)

Andy Mitchinson

Chief News & Views Editor, Nature