I’d like to buy the world a Coke

The office coffee machine broke down this morning, so I’ve been using Coca-Cola to fight off the postprandial dip. I rarely drink soda (aside from the occasional Cuba Libre), so I’m usually the last to know about (crazy) new kinds of soda. But there’s a case of Diet Coke Plus in our office refrigerator – you might not have seen it in your local supermarket, but it’s a new version of Diet Coke that contains several vitamins and minerals:

Each eight-ounce serving of Diet Coke Plus provides a good source of Niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium (15% Daily Value [DV] for Niacin, B6 and B12, 10% DV for zinc and magnesium).

Great news, no? Now you don’t have to take that pesky multi-vitamin every day. Just have a few cans of Diet Coke Plus and you’ll be all set…

Not a fan of Diet Coke? Not a problem: PepsiCo is responding with the launch of Tava this fall, which will contain “”http://www.iht.com/articles/2007/03/07/business/soda.php?page=1">vitamins B3, B6 and E, and chromium." (Chromium?)

I’m just waiting for them to combine soft drinks with OTC medication: “have a hangover and can’t stay awake at your morning meeting? Try new Coke NSAID – it comes in two flavors: cherry aspirin and vanilla ibuprofen…” Yum…


Joshua Finkelstein (Senior Editor, Nature)