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Do any of our readers speak Korean?? If so, we’d love some help.

Some background…being utterly self-obsessed, we’ve set up Google News alerts that let us know whenever a news website (or blog) publishes a story that mentions ‘Nature Chemistry’. It’s nice to see when our articles get picked up elsewhere, and very useful to get feedback of any kind – it’s less interesting seeing how many cosmetic products are marketed using the awful phrase “nature’s chemistry”! [at least 2 or 3 a week, since you asked]

Anyway, this week we’ve found 3 or 4 webpages, in Korean, that mention Nature Chemistry. One mentions JACS as well.

So what? Well, the unusual thing is that the articles really don’t look like normal science news articles at all! They look a lot more like a celebrity news story, complete with a professional photo of a young chap posing with/without guitar case – check ’em out.

Google Translate doesn’t help – apart from providing a kind of Lear-esque nonsense poetry all of its own – but maybe you can! Is one of our – or JACS’ – authors famous in Korea? Am I missing the point entirely?


Neil Withers (Associate Editor, Nature Chemistry)